About Us

Rooted and Free was created to be more than just a boutique,  it’s a place where women can slow down, feel known, and find pieces that help them feel confident in the life they’re actually living. Founded by Kate Rogers in 2022 through online shopping experiences and local pop-up events, Rooted and Free opened its storefront in Lakewood Ranch in 2025 with a vision of creating a calm, welcoming space rooted in faith, community, and real connection. Today, we continue serving women both in-store and online with thoughtfully curated collections and events designed to help them feel comfortable, pulled-together, and like themselves again in every season of life.

As a wife, mom of three, and longtime lover of community, Kate understands firsthand the tension of wanting to feel put together while balancing the busyness of everyday life. That’s why Rooted and Free is built around real-life style, honest guidance, and relationships over transactions. Whether you’re looking for a dress for church, an easy outfit for everyday errands, or simply a peaceful pause in your day, our team wants you to feel welcomed like a friend from the moment you connect with us. Around here, we care just as much about how you feel when you leave as what you leave with.